Cultural Branding
from strategy to digital implementation
Audience: senior management, marketing, HR
A thorough, organization-wide process which results in the formulation of a unique organizational voice and brand strategy which is purpose-led, narrative-based and driven by community and technology.
Our approach to organizational brand strategy is based primarily on transforming employees into business growth partners – creating the infrastructure so that employees can become contributors to organizational positioning, customer perception and brand loyalty.
Tools to allow employees inspire customers, candidates and peers
Using digital platforms, we develop storytelling communities and thought- leadership infrastructure to encourage P2P communication, and help employees become part of the brand’s vital spirit by leading the company narrative both internally and outside of the organization.
How to become impactful storytellers who make a difference
A training program which introduces your team to the essential ‘digital tool box’ and teaches them how to become storytellers through impactful writing, photography, and visual graphics on different social networks and platforms.
Community and content managment that is ‘always on’
We offer our clients ongoing management of the organization’s digital platforms which we previously built, there we generate, cultivate, distribute, and monitor the organizational narrative.
